Netherlands Embassy in Sri Lanka and Maldives supports MMCA's 'Museum Intensives' programme

• Published date: 28 May 2022
• Publication title: Colombo Gazette

The Museum of Modern and Contemporary Art Sri Lanka (MMCA Sri Lanka) is an education-led initiative that aims to establish a public museum dedicated to the display, research, collection and conservation of modern and contemporary art for the benefit and enjoyment of the general public, schools, and tourists. Developing a professionally qualified team with skills and knowledge for all areas of a museum's work is among MMCA Sri Lanka's key priorities.

To meet this challenge, in 2021, MMCA Sri Lanka conducted a study, funded by the Netherlands Embassy in Sri Lanka and Maldives that looked at the professional development landscape in Sri Lanka's museum sector. The study highlighted several shortcomings regarding how museums interact or engage with audiences as part of the visitor experience.

The research identified how exhibition design, public programmes, and social media contribute to the visitor experience but were not areas that museums were either investing in or recognising as important. The study drew attention specifically to the skills gaps and lack of professional museum expertise, particularly amongst younger professionals.

As a next step, MMCA Sri Lanka is organising a series of 'Museum Intensives' (MI) for professionals in museums and collection-based cultural institutions in Sri Lanka. The programme aims to catalyse knowledge-sharing and professional development in under-explored areas in the sector.

Thanks to the Netherlands Embassy's continued funding support, MMCA Sri Lanka will work with two primary partners, the Cultural Heritage Agency of the Netherlands (RCE), and the Reinwardt Academy (RA) for the first MI, which will focus on audience engagement. Key to the MI's design and delivery, both Netherlands-based organisations bring a wealth of experience and international standards in museum training, having worked with partners internationally.

The MI will hence strengthen cross-cultural knowledge and expertise sharing between professionally engaged learning organisations in Sri Lanka and the Netherlands, where the shift in focus is on mutual exchange rather than on a one way conversation.Speaking about the programme, Tanja Gonggrijp, Ambassador for the Kingdom of the Netherlands in Sri Lanka, remarked, "The Embassy is proud and pleased to have partnered with MMCA Sri Lanka in this ground-breaking initiative.

Sri Lanka has a rich culture in terms of history and heritage and contemporary and modern art. The MI will bring these two together...